- The Creator's Brief
- Posts
- UGC Holiday Bundles
The busiest time of the year has already begun, so let’s get into it!
This week I’m sharing the EXACT holiday bundles I plan to list in my Snipfeed. And if you don’t have Snipfeed, I highly recommend checking them out, you can add products, links, make a media kit, and even send invoices. Click here for a 14 day free trial.
Regardless of where you promote your bundles, I am giving you full permission to use my product descriptions, fine print, and even pricing. Yes, you have permission to copy & paste.
All I ask is that you please share this newsletter with other creators and give it a shoutout somewhere. And of course, please don’t turn around and sell the info to other creators.
Some things to keep in mind:
This is my pricing now, it could go up or down based on client response once they go live
My pricing is based on my experience as a creator & time availability—don’t be afraid to go lower or higher in your own pricing
Add bundles based on your clients needs. If you keep getting the same custom bundle request, add it as an option for everyone
planning & organization for filming bundles is important
if you sell the bundles as edited footage, make sure to have the separate assets approved first
The Bundles
Q4 Raw Footage Elite Bundle
$2000.00
The bundle to take you through all of Q4! ONLY $25 per video`
In this package you will receive enough content for 64 ad variations. Specifically, you will be sent:
4 hooks
4 bodies
4 CTAs
Please note that you will NOT receive 64 fully edited videos. You will receive 12 video files that when edited together, can make 64 different variations. If you would like to receive 64 fully edited videos, please contact me for pricing. This package includes 1 full year of usage starting the day the video files are approved.
Q4 Raw Footage Premium Bundle
$800
Enough hooks for all the major shopping days! ONLY $50 per video
In this package you will receive raw footage to create multiple ad variations to test. This means you will receive enough content for 16 ad variations. Specifically, you will be sent:
4 hooks
2 bodies
2 CTAs
Please note that you will NOT receive 16 fully edited videos. You will receive 8 video files without text overlay that when edited together, can make 16 different variations. If you would like to receive 16 fully edited videos, please contact me for pricing. This package includes 1 full year of usage starting the day the video files are approved.
Q4 Raw Footage Entry Bundle
$450.00
The perfect bundle for ad testing. ONLY $75 per video
In this package you will receive raw footage to create multiple ad variations. This means you will receive enough content for 6 ad variations.
Specifically, you will receive
3 hooks
1 body
2 CTAs
for a total of 6 ad variations.
Please note that you will be sent 6 video files without text overlay or background music. This package includes 1 full year of usage across platforms.
Meta Focused Bundle
This next bundle is something new I haven’t offered but I’ve had requests for it and so I will be testing it this year.
Q4 All the Meta Media Package
$700.00
The perfect bundle for placement across Meta!
1 Testimonial style direct-response video (30 seconds)
1 Hero video focused on product description & benefits with a Voiceover (30 seconds)
2 GIFs Images with Instagram native text included that make it a video. 9×16 with ability to crop to 4:5
2 static UGC images with products in use. NOT product photography. 9×16 or 4:5 (please specify at checkout)
This package includes 1 full year of usage across platforms.
Promoting Your Bundles
Here are a few places you can list and promote your holiday bundles:
List bundles as products in Snipfeed, Stan store, etc
Create another page on your website
Add a pop-up on your website
PDF Rate Card with bundles listed to easily attach via email
Create PNGs for each bundle to post on twitter
PNG sized for IG story with bundles listed
Use same IG story PNG and do a green screen video for TikTok & IG reels
Turning 1 video into a Bundle
So you pitched the bundle, but they still only want 1 video—what do you do?
UPSELL UPSELL UPSELL UPSELL
Your deals should almost NEVER remain 1 video. Half the work in a UGC video is the set-up, so film extra content and take extra videos. Pitch these assets after the fact to make a bundle.
Here are items to upsell on EVERY time ALL YEAR LONG:
video without text overlay
new video concept
GIFs
product photos
UGC photos
Static images (photos above w/ text overlay)
hooks
raw footage
NEW CREATOR COURSE
Week 3, lesson 3
You have your portfolio, now it’s time to start pitching and generating inbounds.
Get on twitter and reply to tweets searching for creators and link your portfolio (do NOT just say “interested”)
Reach out to brands on IG via DM. I like to look for brands with no Tiktok presence or very few IG reels (see template below). Pitch yourself as the solution.
small brands = pitch directly through DM
Large brands = DM to get best email to pitch
Find brand emails with hunter.io, clear bit, or LinkedIn
Join apps like Joinbrands, Skeepers, Cohley to start with low-paying & gifted collabs to gain experience and build your portfolio
Post your work daily on 1-2 platforms and use UGC hashtags and hashtags brands in the niche you’re targeting use
Example IG DM short Pitch
(For a brand that isn’t on TikTok or doesn’t post consistently)
Hi, my name is ______ and I’m a content creator specializing in user generated videos for paid ads, IG Reels and Tik Tok!
I searched ___________ on TikTok but nothing came up! It seems like a missed opportunity for you to connect with your audience and potential customers on that platform. I’d love to help you get more video content over there and really take advantage of TikTok’s amazing search engine. Could you give me the best email to reach out to regarding creating videos for you to post on your socials or run as ads?
Need more help? Schedule a 1:1 call or start my mentorship program!
If you enjoyed reading this, please share the referral link below ⬇️ or give a shout-out on social media 🙏🏼
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