I’m going to give you reviews for ________ brand for this specific product __________. For reference, here is the product: (paste URL)

The product is (give a quick product description).

Here are the reviews for the product above:

(input 15+ real reviews)

Now I need you to answer some questions. Please provide 3-4 points per questions.

1. Why do people purchase this product?

2. What are the products unique selling points?

3. What pain points does this product address?

4. What other solutions have customers used to try and solve these paint point?

5. What made them purchase the product?

6. What made them hesitant at first to purchase the product?

7. What results were the customers most satisfied with?

You are a expert direct response advertiser, specializing in marketing on social media. Given all of the information above, come up with 10 hooks for a facebook ad about ________ (product)

The goal of this hook is not to sell the product—it’s to grab attention and tell a story. People are not on their feed to watch ads, so we must say something that speaks DIRECTLY to the target audience. You can do this by referring to the information about my product and customer that I’ve given you already from the reviews. You can phrase hooks in many different ways: 1st person, 2nd person, 3rd person, questions, statements. The hook should read to be no longer than 4 seconds. It can be shorter.

Give me 5 more but focus more on solving the problem.

You are a expert direct response advertiser, specializing in advertising on social media. Gives all of the information above, come up with a 15-20 second script for a facebook video ad about _______________. The script should be written from a _______________ perspective.

The goal of this video is not just to sell the product—it’s to solve a problem and tell a story. People are not on their feed to watch ads, so we must say something that speaks DIRECTLY to the target audience. You can do this by referring to the information about my product and customer that I’ve given you already. You can phrase the script in many different ways, but it should be more story telling and testimonial, not direct response. The script should read to be no longer than 30 seconds. It can be shorter.

Remember, these scripts will be shot by creators on their iPhones. While you can (and should) propose a more ambitious script, remember that we do not have big budget production crews or special effects available to us.

These are some successful direct response ad scripts for E-commerce brands:

(add scripts here)

I’m going to tell you about my product, then I’d like you to rewrite the script in the context of my product, okay?

(Brand & product summary)

New Creator Course:

Week 5, Lesson 1:

You have your portfolio, you’re pitching, you’re accepting gifted collaborations—now what?

✨_{MANIFEST PAID DEALS}✨

Just kidding—-thats a different newsletter. Don’t get me wrong, I’m a big believer in positive thinking. But here we are about putting in the time and maintaining momentum through ACTION.

I don’t have one specific lesson this week, but instead a list of tips and insight that helped me when I was in the early stages of my UGC journey:

• Make an intro video and pin it to the top of all your socials. On Twitter, make sure to include your email & website.

• Post examples as often as you can and use hashtags the brands in the same niche use, along with #ugc #ugccreator

  • Start small and commit to posting 3x a week. If you have to, post the same videos and rotate them.

• Give extra content to brands & agencies you enjoy working with. This is the way to gain return clients and word-of-mouth referrals.

• There will be a time to upsell, but in the beginning focus on relationship building

• Accept collaborations below your rate if you feel like they align with your values and there is room to grow a partnership

  • BUT just know, the brands that usually say “possibility of retainer ” are the ones that almost never lead to a retainer.

• To make more per video you MUST get better at Direct response marketing AKA paid ads

• Respond to as many “UGC creator needed” tweets as you can. Even if there are 100+ responses. Other agencies & brands find creators from those tweets because all the portfolios are right there to view. It’s like dropping a business card.

• No one needs to know you’re a beginner, you’re a pro at social media! Ask yourself when you made your first social media profile?—thats how long you’ve been doing this if anyone asks.

• Accept that your friends and maybe even family won’t get what you’re doing. The traditional career mindset has been ingrained in us, and they assume anything outside of the norm is scam